“People have come to expect those same moments of connection and excitement online that they previously could only experience by walking through the doors of a brick-and-mortar store,” shared Ali Hersh Pace, the North America Luxury & Retail Lead at Facebook. And according to a recent Facebook study, two-thirds (66%) of global shoppers say their mobile device has become their most important shopping tool. This isn’t surprising, as we’ve witnessed social media companies continue to grow and expand. Our survey actually indicated that two out of three shoppers (65%) would purchase a gift this year with a buy button or direct link from a social media platform. Further, the line is continuing to blur between online shopping and social media-platforms like YouTube, Facebook, Instagram, and even TikTok have purchase options directly on their apps. The online shopping and ecommerce landscape has drastically changed the way brands and retailers position themselves for success year-round. How are shoppers planning to incorporate online shopping to their holiday plans? But we couldn’t leave you without some honourable mentions that made our team smile-a real sword, a mermaid (not a toy, an actual mermaid), and a pony. Shoppers had the chance to write-in an open answer to what their children specifically wanted for Christmas, and the top answers were LEGOs, toys, an iPad/iPhone, and gaming systems. Though for boys, building blocks/sets replaces dolls/action figures/accessories for the third spot. We asked the same question to those planning to purchase gifts for boys (also under the age of 18), and there’s a common denominator between the boys and girls: games/puzzles and arts/crafts/creative are both in the ranking for top three gifts. While parents and caretakers can easily take a peek at their children’s letters to Santa, brands have a more difficult time discerning what shoppers will buy.Īccording to shoppers purchasing gifts for girls (that are under 18), they’re planning to wrap gifts from the arts/crafts category, along with games/puzzles and dolls. Inflation or not, 97% of shoppers who have children said that they would be buying presents in some capacity this holiday season.įor toy, clothing, and electronic brands, this is a crucial time of year for sales - 96% of those shoppers said that they’d be putting presents under the tree from at least one those specific categories. What gift items are people buying for their children? Specifically, we wanted to learn more about their shopping intentions for buying gifts for children this holiday season. To understand the 2022 shopper perspective, we surveyed 1,510 Canadian adults through the Field Agent platform, from October 5-17. In the insights to follow, we’ll address some of the most important gift-giving statistics for your brand’s 2022 holiday planning that’ll have you singing along to “White Christmas.”Ģ022 Holiday Insights Survey: Shoppers Share Their Spending Plans for Upcoming Festivities So, if you want them to spend their hard-earned dollars on your product, you're going to have to work for it. Recent inflation has severely affected our sales already-what’ll happen in Q4?Īccording to Deloitte’s annual holiday retail forecast, sales are expected to decrease by 17%, due to a general "pandemic hangover" and negativity about the state of the economy.Ecommerce and social media influence on shopping is growing exponentially, how does my brand respond?.What about labor shortages? Lingering supply chain issues?.How will remnants and ramifications of COVID-19 affect holiday spending?.Going into the 2022 holiday season, brands are dealing with a mixed Santa bag of factors and questions that may affect their sales.
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